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Marketing automation
Align marketing and sales efforts
Aligning your sales team's process to your marketing efforts to make the most of your time, marketing spend and campaigns. For example: collecting extra data in the sales process that affects how and when you nurture and message potential leads.
Reduce costs, improve efficiency
Getting members of your team to customise communications on a person by person basis is simply not feasible. By automating data capture, marketing emails can be tailored based on the data that you have about each customer (from name to browsing history). By helping you to market more and better, saving man power directly saves cost.
Consistency
Big teams output lots of marketing and sales messages. Another factor of marketing automating is having the systems in place that ensure everyone's efforts are aligned and not conflicting. For example linking marketing to your customer relationship management system can ensure customers are only marketed to, using messages approved by their assigned account manager.
Experience delivering
Discover How Scorchsoft Can Help
We would love to hear about your project. Please contact us, and share your goals; we'll respond with our thoughts and a rough cost estimate.
Scorchsoft is a UK-based team of web and mobile app developers and designers. We operate in-house from Birmingham, and our offices are located in the heart of the Jewellery Quarter.
Scorchsoft develops online portals, applications, web apps, and mobile app projects. With over fourteen years experience working with hundreds of small, medium, and large enterprises, in a diverse range of sectors, we'd love to discover how we can apply our expertise to your project.