The Pagechanger project involved us creating a completely new form of content management system. The idea was to be able to take existing websites that are not content managed and make them content managed quickly and easily.
The value to Shine Design is that this Content Management System becomes a product that they are able to sell to their existing and new customer based at a subscription cost. The value to the end client is that they are able to edit their site easily just by browsing through it in admin mode and for smaller clients the integration cost is cheap compared to installing a conventional full-power content management system.