Scorchsoft

Fluence web app suite

The Fluence website takes an intuitive approach to sub branding and brand architecture. Fluence have different sub brands within the business that seamlessly link into one main website.

The Fluence website homepage, headed "Welcome to Fluence", shown full-width on a laptop screen

Design and user experience

The Communicate Project sub-brand page of the Fluence site on a laptop, showing large typography over a full-bleed image

Clean and modern flat design

The Fluence homepage has been carefully considered to simply and quickly capture the immediate interest of a user, while using large typography and video to reflect their branding in a clean and crisp way.

The user journey is simple but fluid, making the site easy to understand for customers who may have little understanding of the English language or the services provided by Fluence. The site does this while giving the clear customer calls to action to find the services they require or make an enquiry as quickly as possible.

The Fluence Communicate section on a mobile phone, showing the app-like responsive layout and bold navigation button

Mobile responsive design

The mobile version of the Fluence site has been developed to have an app-like feel. Utilising the size of the screen efficiently, the Fluence mobile site displays the important information in an eye-catching, attractive and easy-to-digest way. The bold navigation button and structure on the site gives the user a clear starting point when browsing the site, and makes it easy to switch between services and browse all important information.

Brand architecture and performance

The Fluence site's CMS page tree, showing sub-brand sections such as Communicate nested beneath Fluence Home

Multi brand site layout and brand architecture

We have developed an intuitive approach to sub branding and brand architecture within the Fluence Website. Fluence have different sub brands within the business that seamlessly link into one main website. They are all different services in their own right and have different offerings, but come together seamlessly under one umbrella. This enables customers to transition and differentiate between services seamlessly, whilst still being aware they are interacting with the Fluence brand.

A Communicate Project service page on the Fluence site, built from a flexible grid of text, video and image panels

Flexible service pages

Each of the services pages incorporates an easy-to-manage metro design or 'Grid Format', whereby the users can effectively interchange between text panels, videos, images and further information sections, giving them the flexibility to customise each service in the way that they want to.

The flexible grid system is fully responsive to tablet and mobile devices, allowing Fluence to customise their calls to action and messaging not just quickly, but in a way that looks great for each sub-brand too.

Close-up of a car speedometer needle sweeping past 350, representing the Fluence site's fast page load times

Fast load times

The Fluence site uses many video sliders and large images. The site employs asynchronous loading techniques, image optimisation and caching to vastly reduce load speeds, improving overall user experience.

Explore more of our work

Fluence is one of the web and app projects in our portfolio and case studies. You can also read about our capabilities, or contact Scorchsoft to talk through a project of your own.

You can see the finished site at fluence.world.

What Our Clients Say

  • Scorchsoft helped us take our idea for an app and make it a reality. Everything from the planning meeting to decide what we really needed to the project management and execution was great. It was delivered on time - early in fact - and on budget. Highly recommend.

    Dragonfly Intelligence logoRebecca PalserDragonfly Intelligence
  • Scorchsoft is a brilliant company with fantastic knowledge of the mobile app industry. From the project management to the development team, they have been the perfect candidate for our project, and we can't thank them enough!

    Gapped Online logoLance ChorltonGapped Online
  • We're really pleased with the work Scorchsoft has done in developing our web portal! They have been accurate with timelines and budget, delivering a solid product that allows us to monitor and manage patients remotely while they use our novel medical device at-home. The "plan - design - build" approach has worked well and saved us time in the long-run by catching requirements and issues early.

    SensTrain logoDaniel GreenSensTrain
  • I'm really pleased with how my app came out, it was exactly what I was looking for. The team at Scorchsoft are great at what they do and made the whole process as simple and easy as possible. Being someone who is not very tech savvy the set up and back end operations were done in a great easy to use manner even for myself which makes using my app stress free. Thanks to all the team!

    Mosaic Masterpieces logoRuben CarrollMosaic Masterpieces
  • The new Flourish Education website has already removed a lot of manual processes, freeing up both schools, candidates and internal employees time. We are delighted with the look and feel which is clean, professional and more engaging. We are also pleased with the decision to have an HD video background on the homepage, and building immediate trust with our clients by giving them a taste of what it looks like in the Flourish Education offices.

    James HancocksMarketing Manager, Flourish Education
  • I can't believe how quickly we started to see results with this project. Scorchsoft provided us with graphic-designed mockups of how the app would look once built, and we were able to sell the product for use by our first customer before the product was finished. Since launching in March, we have secured a major television network as a client who now uses Image Approvals to manage the talent approval process for their productions.

    Aimee SpinksMD, ImageApprovals.com

Building for teams across healthcare, logistics, motorsport and manufacturing

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Need help building your ideas?

Tell us where you're headed and we'll come back with our thoughts, a realistic plan and a rough cost estimate. Scorchsoft is a UK-based team of app, portal and AI developers, working in-house from Birmingham's Jewellery Quarter.