Facebook Page App Development

Facebook page apps allow you to generate more likes to your page and allow you to use promotions to turn 'a like' into real business.

What is a Facebook page app / tab?

It may seem like Voodoo but the idea behind it is simple. In having a Facebook page app developed you are putting a custom tab onto your company's Facebook page. To demonstrate this let's have a look at how coca-cola have done it with Coke Zone:

Coca-Cola facebook tab example.

This tab can then be used to display some content or an application to the use that engages them socially. In the case of Coke Zone, this tab is all about pushing brand awareness and engaging the user alongside engaging Coca-Cola branding.

Why develop a Facebook page app?

A common strategy in Facebook marketing is to try to generate likes for a company's page. This is beneficial as anyone who has 'liked' a page will now see updates and notifications from this page. This allows you to bring social into your customer relationship management process. It makes sense, but raises some questions such as: How do I generate likes, and, how can I turn a like into a sale.

Facebook page apps increase the number of likes you can get from your marketing. If you advertise on Facebook to get likes then rather than advertising the timeline of your Facebook page you are able to advertise a particular tab / app of your page. You can then offer a user some value if they like the page (e.g. get a free £30 voucher if you like our page). The contents of the app can then be tailored to show the user something different if they have liked your page versus if they haven't. By offering some value in exchange for a 'like' you increase the incentive for the user to like your page.

Facebook page apps convert likes into leads. Once you have a number of likes the next challenge becomes engaging the user and converting to business. An app can be used to push a promotion to the users who have liked your page (without further Facebook advertising costs) to engage them in some way. In the most simple terms this could be a promotion where, with a similar approach as above, the user has to enter some contact details in exchange for a promotion. This in-effect generates a follow-upable lead that can even be automatically sent to your CRM system. Or, like Coca-cola have done it may just give a user enough of a reason to re-engage with your brand.

Some Facebook page app development ideas:

There are a range of ways you could use an app to engage your customers. Here are a handful of ways that we have come up with:

  • A promotional landing page with a like / user detail input in exchange for the promotion.
  • A competition-lead game that encourages your fans to engage with your content.
  • A sales application that communicates your products and services and aims to make a sale.
  • A social application that encourages users to share your Facebook app/tab with their friends.

 

What next?

It may be that you have an idea and want to decide on the approach so that we can put a quote together, or you know this is something you should be doing but don't quite know how. If this is the case then please get in contact with us. We are happy to have open discussions and would like to help you on your Facebook app journey.

Alternatively if you would like some guidelines into your Facebook marketing approach, or would like to read some market research about what is going on in social media at the moment then please download our social media paper. It is free and contains a solid 15 pages of quality content:

Need help building your ideas?

Scorchsoft are expert app and portal developers based in the UK. We have over 14 years experience making rich, functionally complex apps and web apps.

Our capabilities Our work Free quote

Experience delivering

ChatGPT & AI App Development Services
ChatGPT App Development (AI Apps)

Integrate ChatGPT into your business with Scorchsoft's AI app development. Enhance capabilities, automation, and personalisation with AI tools like GPT, Bard, and Claude.

Mobile App Development
Mobile App Development (iOS and Android)

Launch a new tech product, improve performance, enable new marketing strategies or introduce new revenue streams.

Portal and SaaS Web App Development Services
Portal and SaaS Web App Development

Engage your customers by developing unique services, and internal processes, that differentiate your business from the competition.

API Development & Integration
API and Systems Integration

Automate manually processes and enable your various systems to talk to each other. Integrate with third party API's to innovate and deliver results.

Internet of Things (IoT) App Development
Internet of Things (IoT, MQTT, Web Services, Apps)

Make your business smarter, more effective, and incredibly responsive with the Internet of Things (IoT and MQTT). As long as a device has WiFi capabilities, you can use it to drive your business forward and improve everyday processes.

In-App Payment Development
Online Pay & In-App Payments

There are now billions of online shoppers around the world and they’ve all got money to spend. Make sure you’re not missing out on potential customers by setting up online and in-app payments.

Cloud Database Development Services
Database Development (SQL & NoSQL)

Store business information in a database structure that supports both project requirements and infrastructure growth. Load balanced databases that support high user numbers and big data.

Single Sign-On Development (SSO)
Single Sign-On (SSO)

Develop bespoke apps and online portals that support your organisation's single sign-on technology. Boost your user experience, save time coordinating accounts between different services, and deliver a cohesive experience between your cloud services.

Google Maps App Development
Map Apps

Track the location of devices and users, display location-based metrics, and business analytics using digital maps.

Video Streaming App Development
Video Capabilities (Calls & Streaming)

Businesses are becoming increasingly global, making remote operation a necessity if you want to grow. By enabling online video calls you your staff, and your customers can carry out work from anywhere in the world.

Penetration Testing Services
Penetration Testing Services

Identify, assess, and mitigate vulnerabilities in your digital infrastructure before attackers can exploit them.

Remote Device Control and Monitoring
Remote Monitoring and Device Control

Send data to the cloud from anywhere in the world. Track devices or services remotely via the web, or mobile applications.

User Experience (UX) Design and Planning
Planning, Discovery, Wireframing & Specifications

Through a detailed specification and visual blueprints of your site or app, you can make sure we’re on the right track.

Data Dashboards for Apps & Portals
Reporting, Charts & Graphs

Record and represent your data online or in-app. Attractive and easy to understand graphs that are accessible across multiple devices.

Instant Messaging
Instant Messaging

Keep connected like never before with instant messaging. You can reach staff, existing customers, and potential clients with ease and customise your tools to suit their needs.

PDF Generation (For Apps, Web apps, and Online Portal)
PDF Generation

Automatically generate documents and resources on-the-fly. Customise by user data, language preference, branding, and more.

Convert Your Spreadsheet to an App (Spreadsheet to App Development Services)
Spreadsheet to App Conversion

Convert your spreadsheet into a fully-functional web or mobile application. Or, use spreadsheets as your data source, sending data to your server, app, or website, at the click of a button.

Online Partner Portals
Partner portals

Manage partners and sales agents whilst enabling bespoke operational requirements. Oversee hierarchies of stakeholders, business units or partner companies.

Data Encryption
Data Encryption

Keep yourself protected with our encryptions services. Have you secured your data? If not, you’re leaving yourself open to hackers who can attack your systems and steal your data.

Quick Quote Apps and Return On Investment (ROI) Apps
ROI and Quoting Apps

Improve conversion rates by showing customers your financial value quickly. Generate leads that contain useful customer metrics to improve sales performance.

Marketing automation
Marketing automation

Automatically email users based on events within your systems or websites. Give users a lead score, and customise responses to nurture and convert.

Multi-site management
Multi-site management

For businesses that have multiple brands, entities or franchises. Manage multiple sites, and businesses, within a single login portal.

Electronic tickets (eTickets) apps and integrations
Electronic tickets (eTickets)

Run your own box office and eliminate ticket printing and postage costs by digitising your tickets. Ticket delivery via your website, email or smartphone.

Website Design (With Complex Requirements)
Website design (For Complex Projects)

Great looking websites, tailored to your brand guidelines. Designs that are optimised based on user behaviour, with the goal of increasing conversions, or encouraging certain behaviours.

Mobile-friendly web app design
Mobile-friendly web app design

Web app design that looks and feels great on mobile, tablet and desktop devices. Increase conversions by optimising messaging and calls to action based on screen size, and user habits.

eCommerce apps and platforms
eCommerce

Websites and apps that allow your customers to transact with you online. Sell products, or generate recurring revenue by implementing a subscription payment model.

Project Management Planning Services (For Tech Projects, Apps, and Portals)
Project Planning, Expertise, and Advice

Every successful project starts with a plan. We’ll work together to create yours, making detailed specifications that outline what you want.

Online Login Portal Development Services
Online Login Portals

Portals with user login, groups, ownership levels, permissions and entitlements. Control your processes while encouraging user engagement.

Featured Case Studies

Hand keyboard

Discover How Scorchsoft Can Help

We would love to hear about your project. Please contact us, and share your goals; we'll respond with our thoughts and a rough cost estimate.

Scorchsoft is a UK-based team of web and mobile app developers and designers. We operate in-house from Birmingham, and our offices are located in the heart of the Jewellery Quarter.

We can deliver your innovative, technically complex project, using the latest web and mobile application development technologies.

Scorchsoft develops online portals, applications, web apps, and mobile app projects. With over fourteen years experience working with hundreds of small, medium, and large enterprises, in a diverse range of sectors, we'd love to discover how we can apply our expertise to your project.

Free Quote