Most of us are aware of the importance of a good website to sell our products or services to potential customers. A good website will showcase what you do and acts as the online shop front to buyers. A place where they can learn more about your business and where you can get the chance to deliver your marketing message, enhance your brand and gain new customers.
So, with that said, why do so many businesses neglect their website? The answer to this is not because they don’t care. It’s because they don’t have time, they’re not sure how to improve it, they’re not sure what kind of content they need or how their customers interact with them through it. In short, a lot of businesses create their website once and then they leave it there, doing nothing to it and, over the years, the website grows cyber-cobwebs! It starts to look its age and it doesn’t represent the business appropriately anymore. Does this sound familiar?
Is your website letting you down?
Imagine that you’re shopping on the high street in your local town and you come across a run down, dowdy, old fashioned looking shop with poor signage. The shop window hasn’t been updated in years and when you take a look in, the shop feels uninviting, you don’t where to look and the staff couldn’t care less!
Would you bother going in again? ….Unlikely!
Would you recommend it to anyone?...Doubtful!
Okay, we may be labouring the point but the reality is that if you neglect your website, you’re not only letting down yourselves….you’re letting down your customers.
Your website has now become your online shop front and you neglect it at your peril. Your website is where your current customers and prospects come to browse and see what you’ve got to offer. If your offering doesn’t look appealing, they will go elsewhere, it’s as simple as that.
This doesn’t mean that simply having a new website will solve all your problems. There are plenty of businesses out there who have invested thousands in their websites and are still left with a site that is awkward to navigate, not very intuitive, unresponsive and uninviting.
There are hundreds of great businesses out there that have websites which seriously let them down and we’re on a mission to help them!
So how can we help?
We do this through implementing an integrated digital marketing strategy that includes great responsive design, apps, SEO, social media, blogs, videos and improving the customer experience.
We build websites that are welcoming, engaging, easy to navigate, simple for people to find what they’re looking for and make them places that people will come back to time and time again and recommend to others…..a bit like your favourite shop!
Free, no obligation evaluation of your website
How your business is perceived by others is critical to your brand message so don’t let your website do or say the wrong things.
If you would like us to undertake a FREE, no obligation evaluation of your website and tell you where it could be improved then contact us now on 0121 469 0009 and book a consultation.
